Training     

Sales & Marketing
Management
Law/Sexual Harassment

Russell Training Group provides outstanding on-site training in three primary areas: Sales and Marketing; Employment Law and Human Resources; and Management and Planning. Each class is highly participative and interactive. Each class is entertaining while providing real-world experiences coupled with solutions and learning points that allow participants to improve performance and value to their company.

At Russell Training Group, we believe that customized training is the best training. We work with clients to take the tactics that are proven to work and present them in language that will make sense to participants. Every program is customized to the business of the client, and examples are from the experiences of the client company and similar companies.

We offer follow up services to reinforce skills and increase accountability. At the end of each class, participants commit to written goals with deadlines, based on the training being applied to the job. As an optional feature, Russell Training Group then follows up with each participant when their self-imposed deadline arrives. This follow-up assures application of training on the job to further insure results are delivered to the employing organization.

Sales & Marketing
For nearly 20 years, Russell Training Group has been successfully training sales people, from people new on the job, to customer-hardened veterans. Classes are heavy on real-world application, while keeping the sales theory simple. Courses are one hour to three days in length, with video- or audio-taped role plays and peer-coaching to facilitate the learning process. All examples in class are products and services being sold by participants.

Courses:

Selling Skills

• PROFITS basic selling skills.Learn seven key selling skills.
• PARTNER selling skills for the experienced sales person.
• QUICKsell. When time matters.
• Personality and Sales helps sales people make presentations that are welcome and understood by different personality types.

Negotiation Skills

• Store-Level Negotiating for dealing with retailers and restaurant operators. Get more in return for what you are giving.
• Negotiating Skills for sales people and buyers at all levels.
• Planning/Time Management
• Strategic Planning for the Sales Representative creates an attitude of self-management and empowerment.

Marketing

• Marketing Strategy in a Competitive Market. It’s not so much what happens in the market as it is how a company reacts to the market. Learn how to identify challenges, opportunities and how to develop strategies appropriate for the marketplace.

Pepsi-Specific

• QUICKsell
• P.E.P.S.I.
• Advantage Pepsi Way to Sell
• Disadvantage Pepsi Way to Sell
• Pepsi Way to Sell
• Fountain Fundamentals
• NBA (New Business Acquisition)
• VENDeavor
• Restaurant Profitability Model
• Retailer Profitability Model
• Store-Level Negotiating

Management
Russell Training Group works with top management teams, and the newest manager in the field. Courses are designed to deal with the art of getting more from people while keeping them focused on the company’s goals. Discussion and helpful management tools assure participants they will be making positive changes as managers, thanks to RTG management courses.

Management/Supervision Courses

• Front-line Management, a primer in the art of management at the foundation of any company.
• Performance Management, expect more and get more from your people, while improving morale and attitude.

Management Skills for the New Manager, helps the manager who is now managing former co-workers.

Pepsi-Specific

• The Effective Pepsi Manager
• Front-line Management
• Basic Supervision
• Coaching
• Performance Management
• Strategic Planning for Perfomance

Law/Sexual Harassment
Millions of dollars are lost by companies who fail to properly train each employee on proper conduct in the areas of sexual harassment, hiring, firing and discipline. These courses are lively and effective in helping each employee recognize the potential impact of their behavior. The U.S. Supreme Court has ruled that an employer’s good faith in dealing with employees is an affirmative defensive and earns freedom from punitive damage claims. This training pays for itself over and over.

Employment Law/Sexual Harassment Courses
Avoiding Catastrophic Legal Risks helps everyone in an organization understand what can go wrong legally, while at the same time giving each participant ways to avoid foolish actions.

• Keys to an Organization: Hiring, Firing and Discipline Skills helps managers learn how to make smarter hiring decisions, create action plans to salvage employees, and when necessary, fire employees in a fair and

Pepsi-Specific

• Preventing Sexual Harassment
• Managing Legally for Pepsi Bottlers
• Interviewing & Hiring
• Discipline & Firing
• Evaluating & Motivating

Anheuser-Busch-Specific

• Preventing Sexual Harassment
• Managing Legally for Anheuser-Busch Wholesaler
• Interviewing & Hiring
• Discipline & Firing
• Evaluating & Motivating
• Consulting

Many of our clients use the Russell Training Group, Inc., as consultants on sales, marketing, compensation, organization and strategic issues. We universally use our AIM process (Analyze, Improve, Monitor)

Whether we meet with top management or ride with the newest sales representatives, we determine and then implement ways to bring companies to the highest possible level of performance. Companies have saved millions of dollars thanks to our consultant services in the area of sexual harassment prevention and hiring and firing skills. Many employees have been saved and brought to their potential performance level rather than being terminated, adding to costly turnover. Our AIM process has saved enormous sums for companies by making use of both concise and precise Balanced Scorecards to springboard Process Improvement Teams which, in turn, deliver productivity gains.