Russell Training Group, Inc., of Olathe, Kansas, (a suburb of Kansas City) is a multi-disciplined training organization which specializes in sales and management skills, strategies and tactics.

RTG presents P.E.P.S.I., ProfitMax, Customer Account Planning, PW2$ (Pepsi Way to Sell) Pepsi '98 NBA (New Business Acquisition), VENDeavor, P.R.O.F.I.T.S. Selling Skills, On-Premise P.R.O.F.I.T.S. Selling Skills, Advantage: Pepsi Selling Skills (for high share markets), Pepsi-Cola Business Reviews, The Effective Pepsi-Cola Manager, Fountain Revitalization, Pepsi-Cola Key Account Management, and Pepsi-Cola Negotiating Skills. RTG is also the author of Pepsi RPM RevUp for retail, convenience or fountain.

Most recently, RTG worked with Mary Klocke-Power on Rob King's P.E.P.S.I. selling process, ProfitMax and Customer Account Plan Cascade. In year's past, RTG authored the "Effective Pepsi-Cola Manager" program in 1987, "Youth Markets Selling Strategies" in 1986, "Vending P.R.O.F.I.T.S. Selling Skills" in 1988, "The Pepsi Promise" with Brud LeTourneau (ALPAC and General Bottlers) in 1991, "Advantage: Pepsi/P.R.O.F.I.T.S. Selling Skills" in conjunction with Bob Cushing and Mitch Slotnick at Pepsi-Cola General Bottlers in 1992, "Pepsi-Cola Negotiating Skills" in 1993, and "Fountain Revitalization" in conjunction with Barbara Burek, Kevin Armstrong, the Pepsi-Cola Company On-Premise sales staff and Andersen Consulting in 1994, and Pepsi-Cola VENDeavor Selling Skills with Kim White and Stacy Reichert in 1996. In 1998, RTG helped develop and then deliver NBA (New Business Acquision: Profitably selling fountain and access points) for Pat Boggs and Kalen Pieper. RTG authored and produced the P.R.O.F.I.T.S. Selling Skills tape library in 1989 and the Pepsi-Cola TRP audio update. RTG authored and produced the "Getting the Most from Your Training Dollars" video for the Pepsi-Cola Company and the Pepsi-Cola Bottlers' Association.

RTG's first official "gig" for Pepsi-Cola was as P.R.O.F.I.T.S. Selling Skills instructors on behalf on the Pepsi-Cola Management Institute in Johnstown, PA, (for the former Pepsi-Cola Allied) in July of 1985. The company has gone on to work in 102 different Pepsi markets, including Northern Italian bottlers on behalf of Pepsi-Cola International along with projects from Vancouver to Halifax across Canada, and London, England, where RTG worked with all of Pepsi's Western European and North Africa sales force. The company has assisted with business reviews to key accounts in supermarket, C/G, theater and restaurant channels and has presented on behalf of the Pepsi-Cola Company or it's bottlers to Compass/Canteen, Applebee's, Hooter's, Kroger, Price Chopper and other key accounts in a role combining sales or training and have represented Pepsi at the National Association of Concessionaires.

Besides Pepsi-Cola, RTG counts as clients: Anheuser-Busch and its system of over 960 independent wholesalers, Ace Hardware and its 5,000 retailers, the state lotteries of Montana, Indiana, New York, New Jersey, Connecticut and Kentucky, The National Association of Concessionaires, The National Association of Theater Owners, the Packaged Ice Association, and others.

In 1995 and 1996, RTG's Fountain Revitalization class scored consistently at 9+ at twenty-seven sites across the US and Canada to both COBO and FOBO audiences. RTG repeated this tour with VENDeavor in 96-97 and in 1998 with NBA (New Business Acquisition). RTG is now contracting to present the Year 2000 Frapicino and Aquafina blitz training across the United States and Canada. Russell Training Group, Inc., was named Outstanding Training Vendor by Pepsi-Cola General Bottlers and works repeatedly for G&J Pepsi, Lane Sales, Pepsi-Cola Bottling of New York, Buffalo Rock, Pepsi-Cola Bottling of Springfield, IL., and, of course, the COBO folks at Pepsi.

At RTG, we know how to sell to retailers better than anyone else in training, bar none. Use us and watch your people sell more volume more profitably and have fun doing it. We can help with strategy development and personnel development as well, providing training and mentoring in areas as diverse as sales team management/leadership, diversity and harassment prevention and front line supervision.