Available Classes:
Russell Training Group assists with business reviews to key accounts in supermarket, C/G, theater and restaurant channels. We have helped in sales presentations on behalf of the Pepsi-Cola Company or it's bottlers to Compass/Canteen, Applebee's, Hooter's, Kroger, Price Chopper and other key accounts in a role combining sales or training. RTG also represented Pepsi at the National Association of Concessionaires in a full-session presentation. RTG is now conducting Frappuccino and Aquafina blitz training across the United States and Canada.
RTG was named Outstanding Training Vendor by Pepsi-Cola General Bottlers and works repeatedly for G&J Pepsi, Lane Sales, Pepsi-Cola Bottling of New York, Buffalo Rock, Pepsi-Cola Bottling of Springfield, IL., and, of course, the COBO folks at Pepsi.
At RTG, we know how to sell to retailers better than anyone else in training, bar-none. With Pepsi selling skills training from RTG, your people will sell more volume more profitably and have fun doing it. We can help with strategy development and personnel development as well, providing training and mentoring in areas as diverse as sales team management/leadership, diversity and harassment prevention and front line supervision
Here are some of the Pepsi-specific programs available:
- Advantage
Pepsi Way to Sell.
For high or parity markets, using the PARTNER model, sales reps
learn how to open, close and ask probing questions to uncover retailer
needs. Participants learn
to connect features to benefits to meet retailer needs.
They also learn how to overcome objections effectively and
quickly while selling without cutting price.
- Pepsi
Way to Sell. For
low-share markets, participants learn the PARTNER model, and how to
sell against Coke in tough markets.
- Fountain
Fundamentals. Basic
training for fountain, including pre-mix, brix, yield, delivery
systems, policies, procedures and equipment.
Fountain requires a complex sales approach to meet the needs of
the fountain market. This
course uses the PARTNER system customized for fountain.
-
- VENDeavor.
With profitability as a goal, 20-ounce cold bottles from
full-service vendors are the way. This class shows the economics, equipment strategies, sales
tactics and account qualifications for vending 20-ounce bottles.
-
- Retailer
Profitability Model. Selling
to supermarkets and convenience/gas markets is rapidly changing from
being relationship-based to numbers-based.
The Retailer Profitability Model is a tool for sales people to
understand the numbers retailers look at.
Participants go on a field trip to observe the model in action,
and also learn how to effectively present ways Pepsi can move numbers
in a way Coke cannot.
- Store
Level Negotiating. Everything
is negotiable. Learn how
to get more while giving up less.
Turn “no” into “yes”.
This course raises the skills of participants in dealing with
customers. Cases studies
provide practical application of skills.
- The
Effective Pepsi Manager. Your
managers will get more from their people by learning how to appeal to
each individual’s motivations.
The Can do/Will do tool helps managers identify how to raise
the performance of employees, and creates a clear vision of
expectations. Learn the
value of team building, delegation and empowerment.
- Preventing
Sexual Harassment. Violation
of sexual harassment laws can cost a company millions of dollars.
Avoid costly legal hassles by training employees in how to
prevent sexual harassment. This
class is presented in an entertaining, yet serious manner that
educates participants while holding their attention to this important
topic.
- Managing Legally for Pepsi Bottlers. How to hire, fire and discipline within the law. Managers learn how to be effective managers without feeling hamstrung by rules and regulations.
For additional information, please
contact us.
Russell Training Group, Inc.
10405 Mockingbird Lane
Olathe, KS 66061-2777
Tel. (913) 764-8180
Fax (913) 764-1620
