

Russell
Training Group has partnered with the St. Louis brewer for nearly 15 years.
In that time, Paul Russell reached wholesalers in all 50 states
with on-site sessions, Satellite Network programs each month, and
audio programs. Paul
is available for special projects, and consulting.
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Classes
Available from
Russell Training Group
"Selling
Skills"
Participants learn to connect features to benefits to meet
retailer needs. They also
learn how to overcome objections effectively and quickly while selling
without cutting price.
"Retailer
Profitability Model" Selling
to supermarkets and convenience/gas markets is rapidly changing from
being relationship-based to numbers-based.
The Retailer Profitability Model is a tool for sales people to
understand the numbers retailers look at.
Participants go on a field trip to observe the model in action,
and also learn how to effectively present ways Pepsi can move numbers
in a way Coke cannot.
"Leading
Successful Teams" Managers will get more from their
people by learning how to appeal to each individual’s motivations.
The Can do/Will do tool helps managers identify how to raise
the performance of employees, and creates a clear vision of
expectations. Participants
learn the four basic personality types, and how to work with each.
Learn the value of team building, delegation and empowerment,
and how to raise the level of each in the organization.
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