Russell Training Group has partnered with the St. Louis brewer for nearly 15 years.  In that time, Paul Russell reached wholesalers in all 50 states with on-site sessions, Satellite Network programs each month, and audio programs.  Paul is available for special projects, and consulting. 

 

Classes Available from 
Russell Training Group

"Selling Skills" 
Participants learn to connect features to benefits to meet retailer needs.  They also learn how to overcome objections effectively and quickly while selling without cutting price.

"Retailer Profitability Model"  Selling to supermarkets and convenience/gas markets is rapidly changing from being relationship-based to numbers-based.  The Retailer Profitability Model is a tool for sales people to understand the numbers retailers look at.  Participants go on a field trip to observe the model in action, and also learn how to effectively present ways Pepsi can move numbers in a way Coke cannot.

"Leading Successful Teams"  Managers will get more from their people by learning how to appeal to each individual’s motivations.  The Can do/Will do tool helps managers identify how to raise the performance of employees, and creates a clear vision of expectations.  Participants learn the four basic personality types, and how to work with each.  Learn the value of team building, delegation and empowerment, and how to raise the level of each in the organization.

  • CTE Overview

  • CTE Leadership & Involvement

  • CTE Customer Satisfaction

  • CTE Fastrac

 

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For additional information, please contact us.

Russell Training Group, Inc.

10405 Mockingbird Lane
Olathe, KS  66061-2777  
Tel.  (913) 764-8180
Fax  (913) 764-1620